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CASE STUDY:
Transponder Welcome Kit

Project scope

Customer transponder welcome kit for 407 ETR new transponder customers.
This tri-fold brochure is included with the purchase of a new 407 ETR transponder.

The kit includes set-up instructions, important information and essential contact info. 

Assets

Two tri-fold A4 sized transponder kits for both personal and commercial vehicles with the inclusion of a informative diagram displaying installation directions.

Design Concept

407 ETR's brand colours were used throughout the design with inclusion of photography that highlights three key ideas:

1) Making it home for bedtime

2) Shortcut to hockey practice

3) Getting to the job faster

Snippets of "407 fast facts" were included throughout the kit in the form of smaller icons in blue highlighted blocks. These pointed to different 407 ETR facts including time savings and emissions reduction. 

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